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Short Codes (competition lines)

When Premium Rated SMS’s are sent from a cellular subscriber’s handset to a specific 5-digit MSISDN number (short code), they are billed at a pre-determined, advertised, higher than normal rate. Mobile Operators in South Africa have specially introduced a series of short codes and price ranges for this purpose. Mobile Originated Messaging refers to when the mobile user is billed at a Standard or Premium rate every time they send a message to a Short Code. This is available on Vodacom, MTN, Cell-C and Virgin Mobile. The revenue generated by such a Premium Rated SMS line - hosted on our platform - is shared between the client, the Mobile Operator, and ourselves. The SMS revenue share depends on the price band and the network. Custom campaigns can be developed to cater for your specific requirements.

Users may alter the following data at any time:
  • The response sent to the client;
  • If the incoming SMS should be forwarded to email;
  • If the incoming SMS should be forwarded to a mobile number;

Revenue Share
Each network pays out varied amounts - according to their own revenue share models - as detailed below. A minimum monthly volume of 500 messages per network will be required before SMSPortal will pass on revenue to its clients. Revenues will be paid to you within 90 days or earlier. Please note that this is dependant on when the operator pays SMSPortal. Please note that this is a guideline of the network payments.

R2.00 R3.00 R5.00 R7.50 R10.00 R15.00 R20.00 R25.00 R30.00
Cell C R0.74 R1.20 R2.14 R3.30 R4.45 R6.78 R9.10 R11.44 R13.75
MTN R0.74 R1.20 R2.14 R3.30 R4.45 R6.78 R9.10 R11.44 R13.75
Vodacom R0.74 R1.20 R2.14 R3.30 R5.24 R7.50 R10.75 R12.66 R16.28

Click here to see our pricing



SMS Competition General Guidelines
Below is a list of rules that you need to adhere to when setting up and SMS competition.

PLEASE NOTE: This is merely an overview of some of the more common questions asked when creating a SMS campaign or SMS competition. This information does not constitute as legal advice, nor is it warranted as legal advice. The various authors, contributors and editors of the above, shall not be held liable for any consequences that may arise from implementation of these guidelines, or from failure to implement them.

Provision of Information
  • Any promotional material for a competition service must clearly display the full cost to enter the competition and any cost to the user to obtain the prize.
  • Any promotional material for a competition service must include details of how the competition operates.
  • Interactive competition services with an ongoing incremental cost must, at reasonable intervals, inform the customer of any additional costs, and must require the customer to actively confirm their continued participation.
  • Promotional material must clearly state any information which is likely to affect a decision to participate, including:
    • The closing date;
    • Any significant terms and conditions, including any restriction on the number of entries or prizes which may be won;
    • An adequate description of prizes, and other items offered to all or a substantial majority of participants, including the number of major prizes;
    • Any significant age, geographic or other eligibility restrictions;
    • Any significant costs which a reasonable consumer might not expect to pay in connection with collection, delivery or use of the prize or item.
  • The following additional information must also be made readily available on request, if not contained in the original promotional material:
    • how and when prize-winners will be informed;
    • the manner in which the prizes will be awarded;
    • when the prizes will be awarded;
    • how prize-winner information may be obtained;
    • any criteria for judging entries;
    • any alternative prize that is available;
    • the details of any intended post-event publicity;
    • any supplementary rules which may apply;
    • the identity of the party running the competition and responsible for the prizes.
  • Competition services and promotional material must not:
    • use words such as ‘win’ or ‘prize’ to describe items intended to be offered to all or a substantial majority of the participants;
    • exaggerate the chance of winning a prize;
    • suggest that winning a prize is a certainty;
    • suggest that the party has already won a prize and that by contacting the promoter of the competition, that the entrant will have definitely secured that prize.

Children’s competitions
Competition services that are aimed at, or would reasonably be expected to be particularly attractive to children must not offer cash prizes or feature long or complex rules.

General provisions
Competition services must have a specific closing date, except where there are instant prize-winners. An insufficient number of entries or entries of inadequate quality are not acceptable reasons for changing the closing date of a competition or withholding prizes. Once the closing date for a competition is reached, the advertised prizes must be awarded, notwithstanding the number of entries. Prizes must be awarded within 28 days of the closing date, unless a longer period is clearly stated in the promotional material. All correct entries must have the same chance of winning.

PLEASE NOTE: The above does not constitute legal advice, nor is it warranted as legal advice. The various authors, contributors to - and editors of the above, shall not be held liable for any consequences that may arise from implementation of these guidelines, or from failure to implement them.


What does it cost?

Use of SMS Portal’s bulk SMS gateway is free. You simply need to purchase credits in order to send SMS messages. Credits are priced according to volumes purchased as well as the destination you are sending them to.

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